Picnic
SCOPE
Logotype
Brand Identity
Brand Guidelines
SCOPE
Brand Identity
Brand Guidelines
Logotype

Picnic is a children's toy company that produces non-toxic toys made only with natural fabrics, wood, and organic dyes. They firmly believe that using natural materials inspires imagination, facilitates learning, and stimulates the senses at an early stage. With a clear goal in mind, the design combines chunky pleasant serif characters with a low-saturation color palette, inspired by active play and the aesthetic of their products.

The color palette blends warm, sun-kissed tones with soft coastal hues, inspired by natural materials like cotton fabrics and wood, creating a playful yet relaxed atmosphere
The logo features a soft serif typeface with gentle contours and blunt ends, free of sharp edges, evoking the smoothness and safety of hand-polished wooden toys. This quality conveys warmth, as if it were meant to be touched, friendly to the viewer, reinforcing a sense of trust. The letters p-i-c-n-i-c were designed exclusively for this project, without using an existing font
Project Info
Credits
Client Picnic
Project Picnic Visual Identity
Scope Logotype, Brand Identity, Brand Guidelines, Visual Strategy, Rubber Stamp, Typography, Color
Additional Credits
Photography Emi Martinez Diana

( 1 ) If you want to work together or just want to say hi, please write me an e-mail Let's make something amazing together!

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