Picnic
SCOPE
Logotype
Brand Identity
Brand Guidelines
SCOPE
Brand Identity
Brand Guidelines
Logotype
Picnic colorful custom logotype in custom serif font and soft pastel tones of coral, mint, mustard, terracotta and blue on light background

Picnic is a children's toy company that produces non-toxic toys made only with natural fabrics, wood, and organic dyes. They firmly believe that using natural materials inspires imagination, facilitates learning, and stimulates the senses at an early stage. With a clear goal in mind, the design combines chunky pleasant serif characters with a low-saturation color palette, inspired by active play and the aesthetic of their products.

Picnic wooden toy cow on branded cotton bag with picnic basket logo and wordmark
The color palette blends warm, sun-kissed tones with soft coastal hues, inspired by natural materials like cotton fabrics and wood, creating a playful yet relaxed atmosphere
Picnic brand color swatch in warm terracotta brown
Picnic brand color swatch in soft orange mustard
Picnic brand color swatch in coral pink
Picnic brand color swatch in soft peach beige
Picnic brand color swatch in muted blue gray
Picnic brand color swatch in soft mint green
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Close-up of Picnic custom letterforms showing detailed custom serif
The Picnic logotype features custom-drawn letterforms designed exclusively for the brand. It it built as a a soft serif typeface with gentle contours and blunt ends, free of sharp edges, evoking the smoothness and safety of hand-polished wooden toys. This quality conveys warmth, as if it were meant to be touched, friendly to the viewer, reinforcing a sense of trust.
Picnic simple picnic basket icon logo in soft orange mustard and black
Child’s hand holding crochet toy with Picnic white logotype overlay on soft lifestyle background
Child’s hands playing with wooden toys in soft neutral and green tones for Picnic brand lifestyle
Project Info
Credits
Client Picnic
Project Picnic Visual Identity
Scope Logotype, Brand Identity, Brand Guidelines, Visual Strategy, Rubber Stamp, Typography, Color
Additional Credits
Photography Emi Martinez Diana

( 1 ) If you want to work together or just want to say hi, please write me an e-mail Let's make something amazing together!

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