GYSHIDO
Principles for productivity
SCOPE Rebrand
Logo System
Visual Identity
SCOPE
Rebrand
Logotype System
Visual Identity
GYSHIDO logo in white on blue background with Japanese tagline meaning The Art of Getting Shit Done

GYSHIDO, short for Get Your Shit Done, is a bold and dynamic brand that embodies a no-nonsense approach to productivity. With focus and discipline, it presents three core principles for getting things done efficiently.

The identity features a strong typographic system, including multiple configurations and a distinctive double exclamation mark, reinforcing its energetic and action-driven nature. Carefully optimized for versatility, the logotype ensures clarity and impact across various applications, from digital platforms to print.

GYSHIDO custom logotype in black. Standard version and version with double exclamation marks
GYSHIDO red badge logo with G!! monogram and dotted border on cream background
GYSHIDO white G!! monogram badge on solid red background
Concept & Moodboard
The concept is built around 3 core ideas, representing the 3 GYSHIDO Principles of Productivity.
(1) Movement: Feedback. Perform and repeat, iterate.
Listen, Improve, Change + Fail and Learn.

(2) Low-brow: no fluff.
Perfect is the enemy of good + Get back to basics.

(3) GYSHIDO SCREAM: Loud and clear.
The way of the GYSHIDO-san + Samurai Warriors.
GYSHIDO white G monogram with period on solid yellow background
GYSHIDO yellow oval badge with white double exclamation marks !! on cream background
The GYSHIDO logotype features custom-drawn letterforms designed exclusively for the brand. Its slanted, curvy shapes and sharp corners create a bold and energetic personality. While the slant remains consistent across the entire wordmark, the terminal angles intentionally vary to add movement and reinforce its raw aesthetic. Soft, flowing curves balance the angular details.
GYSHIDO custom lettering sketches in pencil on notebook showing GYS letterforms and exclamation mark development
GYSHIDO custom G letterform in red with construction lines and geometric guidelines
GYSHIDO custom Y letterform in blue with construction lines and geometric guidelines
GYSHIDO black badge logo with white G!! monogram on cream background
GYSHIDO custom H letterform in yellow with construction lines and geometric guidelines
GYSHIDO double exclamation marks !! in red with construction lines and geometric guidelines
Badges
GYSHIDO logo system variations showing G monogram, G!! badges and double exclamation marks in blue, red and yellow
GYSHIDO logo system variations showing G monogram, G!! badges and double exclamation marks in blue, red and yellow
Small applications: Spacing is optimized for clarity and legibility at reduced sizes.
GYSHIDO white logotype centered on solid blue background. Logo configuration for small sizes
GYSHIDO blue logotype with double exclamation marks on cream background. Logo configuration for small sizes
Inspired by primary colors, the color palette takes a conceptual approach, built around 3 main colors, representing the 3 GYSHIDO Principles of Productivity.
(A) Main colors.
(B) Accent main colors.
(C) Secondary colors.
(D) Neutral tones.
GYSHIDO brand color palette showing Fire Red main color and Ruby secondary color swatches
GYSHIDO brand color palette showing Vivid Blue main color and Indigo secondary color swatches
GYSHIDO brand color palette showing Yolk Yellow accent color and Ochre secondary color swatches
GYSHIDO neutral color palette showing Ivory and Cement tones
GYSHIDO neutral color palette showing White and Frost tones
GYSHIDO neutral color palette showing solid Black color swatch
GYSHIDO G!! white badge logo displayed on red laptop screen in modern workspace mockup
GYSHIDO!! red logotype and G!! badge shown on laptop screen in lifestyle mockup with coffee and plants
Project Info
Credits
Client GYSHIDO
Project GYSHIDO Branding
Scope Rebrand, Logo System, Visual Strategy, Brand Guidelines, Typography, Color.

( 1 ) If you want to work together or just want to say hi, please write me an e-mail Let's make something amazing together!

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