Being a brand of products for pets, the main concept is "Fun, Cheerful Spirit", represented by colors, shapes and type.
The main font of the logotype is Genius, acompanied of Italo, which is the font used in the graphic system. Both types have crooked lines, to give the imperfect friendly feeling desired.
The color palette has 5 main colors, which are all very bright and super saturated to mantain the concept.
Designer: Julia Martínez Diana
Photography: Ana Pisano
Design Date: 2014